This week I had a decision to make. Do I go to a business conference or not? It may not sound like a big deal but (as in most things in life, especially as a new entrepreneur) cost is an issue. As many of you know I am shifting my focus from wedding planning to specifically bridal coaching and the clients and referrals I was use to getting with very little effort have ceased altogether. So it's time to rethink my strategy and figure out what I need to do to market myself in my new field. It's scary and exciting and expensive.
But what's the overall cost? Is the cost of investing in this conference, which I would have to pay for by credit card be worth it in the long haul? Yes, I'm sure it will, BUT at the same time, I don't like having credit card debt or at least I don't like having debt and not knowing how I'll pay it off. Because right now, without any clients, accumulating debt (even for investment purposes) is scary as heck.
But this made me think - aren't all things worthwhile scary? Don't they all require an investment of some sort whether it be financial, emotional, or mental? Is my dream worth the debt when the payoff could be so much richer? Yes to all those questions. But the yes doesn't take away the fear or doubt. The fear of what if I don't get any clients, if I'm not able to pay off the debt, and nothing changes, will it then be worth it?
These questions have been circling around and around in my head. These questions that I know the answers to but I still question. Questions, I know we each ask ourselves when we're about to make a big investment in ourselves or for our families.
So what can you do to make the process a little less intimidating? A little less scary?
Take a deep breath. Because when I let the questions circle round and round I notice I start worrying about other things and before you know it, I start feeling overwhelmed and anxious. Does this sound familiar?
List out the pros and cons. Whether you take out a piece of paper and pen or you write it out in the notes section of your phone, make a list of the benefits of going and and not going. When I see things written out, it helps me get a better idea of what I need to do instead of it being an idea in my mind.
Create a plan for tackling the debt. Let's say I go to the conference and despite everything I know I'll learn I am unable to get any clients, what happens next? What's my back up plan for being able to pay off my debt? What resources can I tap into?
Trust. At one point, I have to just trust. Trust in myself, in the process, in my ability to do good work in the world.
So I took the leap and I did it. I made the investment, bought my ticket on my credit card, and then I had to sit down and fan myself because it made me break out into a sweat. Haha.
But sometimes, when it's the right thing, you have to take the leap to invest in yourself. Because change won't happen if I continue to do what I've been doing. So this investment in myself, in my business, in my future is the right thing for me.
How have you invested with yourself? Share with us below!